![]() ![]() ![]() Have you ever seen a business giving away a lead magnet that you were interested in but didn’t want them to bug you later about purchasing a product you knew you’d never buy? While this isn’t entirely foolproof, it can help you flag which email addresses may be worth looking into further. Most verification tools will give you a “health” score for each individual email address, which considers factors like the age of the email, how long it’s been dormant, whether it’s a role-based email, and if it’s valid or not. If you already have an email list that you’ve never checked, though, it’s a good idea to go ahead and run your list through. You can verify emails as they come in one at a time before (or as soon as) they enter your CRM. What is Email Verification?Įmail verification is the process of checking and authenticating emails that you’ve been given to ensure that they’re authentic and that they’re likely to connect you to a real person (or, at the least, a real email account of an organization). In this post, we’re doing to discuss what email verification is, why it matters so much, and how you can start verifying emails for leads. Not every email on your list will be one you can use to connect with leads. Emails are an instant connection to leads, allowing you to slow-drip content, newsletters, and offers their way until they’re ready to convert while having your sales team work their magic.Įmail collection can be tricky, though, especially when there is something incentivizing users to share their info aside from just wanting to hear from your brand. Businesses put in a ton of work to collect lead information, especially their email addresses. ![]()
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